Serum Cosmetic Base

Serum base, a cosmetic serum base designed to take the addition of essential oils, extracts and actives to create customised serums for targeted skin solutions

£7.00 - £800.00
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Create a powerful facial product with this luxurious, lightweight serum – mix in potent actives for your own custom skincare solution designed to revitalise and energise!

Easily absorbed and Lightweight

Our Serum base is the perfect vessel for powerful plant actives, essential oils and extracts to make their greatest impact on the skin. Crafted with an ultra-lightweight formulation that is effortlessly absorbed into the dermal layer of the complexion; you're guaranteed unbeatable efficacy.

Powerfully customisable

With the power to tailor-make, our remarkable Serum base is capable of infusing plant extracts, actives and essential oils with ease - creating a powerfully personalised skincare experience for any skin type or issue.

Instant Hydration

Our Serum base is a powerhouse of natural skin nutrition, with Amino Acids and Plant Fatty acids creating an amazing level of hydration that brings instant smoothness to the skin. Before any herbal extracts or oils are added, this serum already provides luxurious nourishment for the complexion!

Our Serum base is a powerhouse of natural skin nutrition, with Amino Acids and Plant Fatty acids

Skin Suitability

Naturallythinking Serum base is suitable for all skin types. The Serum base can be tailored to specific skin conditions by adding plant actives, extracts, essential oils and carrier oils.

Directions for Blending

Measure out the required amount of Serum into a mixing bowl/jug and then slowly add the desired ingredients, stirring constantly. Avoid heavy stirring/whisking that will add air to the Serum; mix and fold for the best product.

Bottle / Jar using a pump or piping bag.


Naturallythinking Serum base has been tested against all actives/extracts and oils in the Naturallythinking range with success, except our AHA Fruit Complex. The Fruit complex causes a pH change that causes stability issues. So we advise that the AHA Fruit Complex is not used with this serum base.

Application Directions

The serum can be used in a jar or through a pipette in a dropper bottle. The serum spreads easily across the skin, so only a small amount is required.

Using the tips of the fingers, gently smooth across the skin, moving out from the centre to the extremities of the face. Apply to the forehead in an upward motion.

The serum can be customised to produce under-eye products and, as such, should be applied following normal under-eye product guidance.

When used as a neck serum, apply in upwards sweeping motions.


Please see the Ingredients and Technical Tab below

Country of Origin

Proudly made by Naturallythinking, Croydon, UK

pH value of Serum

4.5 - 6

Stability / Shelf Life

18 - 24 months

The above shelf life is based upon Naturallythinking Moisture Cream without additional ingredients. The shelf life can be affected by the addition of ingredients. For example, adding oils that quickly go rancid can reduce the product's life expectancy, whereas adding ingredients with natural preservative and anti-oxidant properties can prolong the life of the Moisture Cream.

Max Carrier Oil:
Max Essential Oil:
Use alone for sensitive skin or blend with essential oils, carrier oils and natural actives for tailored skincare. A versatile cosmetic base for aromatherapy skin use
Purpose of Product:
Moisturise the skin
Skin Properties:
All Skin Types
Skin Type:
All Skin Types
Key Benefits:
Moisturising Hydration, Tailored skincare, Facials
HS Code:
HS Description:
Moisture Cream Cosmetic
HS Country:
HS Composition:
Cosmetic Cream


You can view the full ingredients by Clicking Here

Serum Cosmetic Base Safety Data Sheet (SDS)

Serum Cosmetic Base The SDS can be downloaded by Clicking Here

Serum Cosmetic Base Technical Data Sheet (TDS)

Serum Cosmetic Base The TDS can be downloaded by Clicking Here

Serum Cosmetic Base Certificate of Analysis (COA)

Generate the certificate of analysis for your purchased product by entering your Batch Number which can be found on the packaging of your product.

Serum Cosmetic Base Allergens Declaration

Generate an allergens declaration for your purchase (essential oils only)